How to Retain Your SEO Performance When Changing the Website Domain?
Why bother if it’s so risky? Why take the risk of losing the SEO ranking that you have worked hard for many years? In many cases, a domain change is a strategic move rather than a performance tune, and there are various reasons why a company may choose to change its website domain. Some of […]
How to Use AWS CloudWatch to Analyse Crawl Budget and Crawl Rate
Understanding Crawl Budget The terminology refers to how much attention you get from search engine crawling and indexing is called “crawl budget” or “crawl rate.” Crawl budget refers to the amount of time and resources that search engines allocate to crawl and index a website. It is determined by various factors, including the website’s size, […]
How to Export Product Reviews from Magento 2 Database
Prerequisites Magento 2 EE, MySQL 8 and PHPMyAdmin, Docker (doing this in a production Environment is not recommended) Install PHPMyAdmin in Docker It can be tricky to install PHPMyAdmin in Docker vs a traditional LAMP stack as you need a basic understanding of Docker Network. See commands and comments below: Up to this point, you […]
Choosing ccTLD is a No-brainer
How many times businesses planning to go global ended up only doing businesses in their domestic markets? When it comes to domains, we often got it wrong and what’s even worse is people failed to recognise the downside of using the wrong domain type, such as using .com instead of .com.au in the Australian market. […]
How to Avoid the Risk of Loosing SEO Ranking When Rebuilding Your Website
There are many reasons why businesses may decide to rebuild their websites. Some of the most common ones are: Outdated design: An outdated website design can make your business look unprofessional and may not be optimised for modern devices and screen sizes. Rebuilding your website can help to give it a fresh, modern look and […]
Hardening LAMP Stack
Prerequisites Ubuntu 22.04, Apache 2.4, MySQL 8 and PHP8 on a GCP VM. Ubuntu 22.04 Enabling Ubuntu auto update Change Default SSH Port You can change the default SSH port from 22 to something else in sshd_config then restart your sshd service – make sure keep your current SSH connection open until your new port […]
Should I Go Budget Friendly as a Premium Brand
Mercedes A Class, iPhone SE and Starbucks VIA all have something in common – reputable brands offering more affordable product lines to attract budget conscious customers. It seems big brands are paying more attention to the “lower end” market than ever before. Is there a catch? Can all premium brands achieve success by launching a […]
7 Tips to Win Back Inactive Customers
So why do customers only buy once from us? A high percentage of one-off customers could indicate hidden issues within your business. To help you identify them, here are some reasons why customers don’t come back: By identifying the reasons why customers only purchase once from your business, you can take steps to address these […]
Use RFM Reports for Better Targeting and Improved LTV
Customer value optimization (CVO) is the process of maximizing the value that a customer brings to a business over the course of their relationship. In the context of eCommerce, this typically involves increasing the average order value (AOV) and the customer lifetime value (LTV). There are several commonly used methods to optimize customer value, including: […]
Use Cohort Analysis to Better Understand Your LTV
Customer Lifetime Value (LTV) is a metric that calculates the total amount of revenue a customer is expected to generate for a business over the course of their entire relationship. In eCommerce, LTV is a critical metric that helps businesses understand the long-term profitability of their customer base. Several factors can impact LTV in eCommerce. […]