Categories
eCommerce

7 Tips to Win Back Inactive Customers

So why do customers only buy once from us? A high percentage of one-off customers could indicate hidden issues within your business. To help you identify them, here are some reasons why customers don’t come back: By identifying the reasons why customers only purchase once from your business, you can take steps to address these […]

Categories
eCommerce

Use RFM Reports for Better Targeting and Improved LTV

Customer value optimization (CVO) is the process of maximizing the value that a customer brings to a business over the course of their relationship. In the context of eCommerce, this typically involves increasing the average order value (AOV) and the customer lifetime value (LTV). There are several commonly used methods to optimize customer value, including: […]

Categories
eCommerce

Use Cohort Analysis to Better Understand Your LTV

Customer Lifetime Value (LTV) is a metric that calculates the total amount of revenue a customer is expected to generate for a business over the course of their entire relationship. In eCommerce, LTV is a critical metric that helps businesses understand the long-term profitability of their customer base. Several factors can impact LTV in eCommerce. […]

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Server Administration

GCP: How to Recover Your SSH Login When You Forget Your Custom SSH Port?

Prerequisites GCP with VM instances. Firstly, here is how to change the default SSH port You can change the default SSH port from 22 to something else in sshd_config then restart your sshd service – make sure keep your current SSH connection open until your new port is verified to avoid locked out of your […]