eCommerce data export/import – Clean Up Customer Address

When migrating from one eCommerce platform to another, one of the most tedious task is data migration. While orders usually reside in your CRM so there is not need for migration, customer data however needs to be migrated such as their name, email, phone, address and marketing email/SMS subscription status. Among which, address is often […]

An Introduction to Ad Server

An overview An ad server is a technology platform that manages and delivers online advertising to websites, mobile apps, and other digital channels. It’s a piece of software that allows advertisers and publishers to track, serve, and manage the display of advertisements. Ad serving involves a series of steps, including: The cost to set it […]

What is Branding?

Let’s hear what people have to say about branding “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, Co-Founder of Intuit “Your brand is the single most important investment you can make in your business.” – Steve Forbes, Editor-in-Chief […]

Understanding IaaS, PaaS and SaaS in the context of eCommerce

eCommerce is one of the main driving forces for cloud computing With the growth of eCommerce, businesses need a scalable and flexible infrastructure to handle the increasing traffic and transactions. Cloud computing provides businesses with a cost-effective way to manage their infrastructure, scale their resources up or down as needed, and leverage a range of […]

Are You Misunderstanding Omnichannel vs. Multichannel Strategies?

Let’s look at the definition Multichannel Business A multichannel business refers to a company that uses multiple channels to reach its customers. These channels could include brick-and-mortar stores, online marketplaces, social media, mobile applications, and email campaigns. However, each of these channels typically operates independently and may not be fully integrated, which can create a […]

GA3 vs GA4 Comparison

Google Analytics 3 (GA3) was launched on October 18, 2007 and it’s going away on 1st July, 2023. This version of Google Analytics was replaced by Google Analytics 4 (GA4), which was launched on October 14, 2020. GA4 is the latest version of Google Analytics and offers new features and capabilities compared to GA3, such […]

How to Retain Your SEO Performance When Changing the Website Domain?

Why bother if it’s so risky? Why take the risk of losing the SEO ranking that you have worked hard for many years? In many cases, a domain change is a strategic move rather than a performance tune, and there are various reasons why a company may choose to change its website domain. Some of […]

How to Use AWS CloudWatch to Analyse Crawl Budget and Crawl Rate

Understanding Crawl Budget The terminology refers to how much attention you get from search engine crawling and indexing is called “crawl budget” or “crawl rate.” Crawl budget refers to the amount of time and resources that search engines allocate to crawl and index a website. It is determined by various factors, including the website’s size, […]

How to Export Product Reviews from Magento 2 Database

Prerequisites Magento 2 EE, MySQL 8 and PHPMyAdmin, Docker (doing this in a production Environment is not recommended) Install PHPMyAdmin in Docker It can be tricky to install PHPMyAdmin in Docker vs a traditional LAMP stack as you need a basic understanding of Docker Network. See commands and comments below: Up to this point, you […]

Choosing ccTLD is a No-brainer

How many times businesses planning to go global ended up only doing businesses in their domestic markets? When it comes to domains, we often got it wrong and what’s even worse is people failed to recognise the downside of using the wrong domain type, such as using .com instead of in the Australian market. […]