Understanding Adobe Commerce API Mesh: A Game-Changer for Headless Magento
1. Introduction: What is Adobe Commerce API Mesh? As Adobe Commerce (formerly Magento) evolves, one of the biggest challenges for developers and merchants is managing API complexity. API Mesh was introduced to solve this problem by unifying multiple API endpoints into a single, optimised request, reducing latency and streamlining headless commerce integrations. Instead of having […]
Troubleshooting Magento 2 – We can’t find products matching the selection
Introduction Magento 2 is a powerful eCommerce platform, and it integrates seamlessly with Elasticsearch for search and product catalog indexing. However, when upgrading Elasticsearch or Magento versions, issues may arise with products not showing in category pages (PLP), even though they are visible in the front-end and their configurations seem correct. This post will walk […]
The Rise and Fall of Intel Pentium: A Personal Journey Through Brand Loyalty
In the year 2000, I started my first year at university with what was, at the time, the crown jewel of laptops—a Samsung powered by Intel Pentium. It was a gift from my father, and it represented not just cutting-edge technology but a sense of pride and achievement. Back then, Pentium was the epitome of […]
Is Multi-Store Architecture a Thing of the Past?
For years, multi-store architecture has been a cornerstone of eCommerce platforms like Magento, enabling businesses to manage multiple regional or brand-specific stores under a single instance. While this setup offers undeniable benefits in terms of centralised administration and potential cost savings, it also introduces complexities that can grow exponentially as a business scales. Is it […]
eCommerce data export/import – Clean Up Customer Address
When migrating from one eCommerce platform to another, one of the most tedious task is data migration. While orders usually reside in your CRM so there is not need for migration, customer data however needs to be migrated such as their name, email, phone, address and marketing email/SMS subscription status. Among which, address is often […]
An Introduction to Ad Server
An overview An ad server is a technology platform that manages and delivers online advertising to websites, mobile apps, and other digital channels. It’s a piece of software that allows advertisers and publishers to track, serve, and manage the display of advertisements. Ad serving involves a series of steps, including: The cost to set it […]
What is Branding?
Let’s hear what people have to say about branding “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, Co-Founder of Intuit “Your brand is the single most important investment you can make in your business.” – Steve Forbes, Editor-in-Chief […]
Understanding IaaS, PaaS and SaaS in the context of eCommerce
eCommerce is one of the main driving forces for cloud computing With the growth of eCommerce, businesses need a scalable and flexible infrastructure to handle the increasing traffic and transactions. Cloud computing provides businesses with a cost-effective way to manage their infrastructure, scale their resources up or down as needed, and leverage a range of […]
Are You Misunderstanding Omnichannel vs. Multichannel Strategies?
Let’s look at the definition Multichannel Business A multichannel business refers to a company that uses multiple channels to reach its customers. These channels could include brick-and-mortar stores, online marketplaces, social media, mobile applications, and email campaigns. However, each of these channels typically operates independently and may not be fully integrated, which can create a […]
GA3 vs GA4 Comparison
Google Analytics 3 (GA3) was launched on October 18, 2007 and it’s going away on 1st July, 2023. This version of Google Analytics was replaced by Google Analytics 4 (GA4), which was launched on October 14, 2020. GA4 is the latest version of Google Analytics and offers new features and capabilities compared to GA3, such […]