Understanding Adobe Commerce API Mesh: A Game-Changer for Headless Magento
1. Introduction: What is Adobe Commerce API Mesh? As Adobe Commerce (formerly Magento) evolves, one of the biggest challenges for developers and merchants is managing API complexity. API Mesh was introduced to solve this problem by unifying multiple API endpoints into a single, optimised request, reducing latency and streamlining headless commerce integrations. Instead of having […]
Is Multi-Store Architecture a Thing of the Past?
For years, multi-store architecture has been a cornerstone of eCommerce platforms like Magento, enabling businesses to manage multiple regional or brand-specific stores under a single instance. While this setup offers undeniable benefits in terms of centralised administration and potential cost savings, it also introduces complexities that can grow exponentially as a business scales. Is it […]
eCommerce data export/import – Clean Up Customer Address
When migrating from one eCommerce platform to another, one of the most tedious task is data migration. While orders usually reside in your CRM so there is not need for migration, customer data however needs to be migrated such as their name, email, phone, address and marketing email/SMS subscription status. Among which, address is often […]
Understanding IaaS, PaaS and SaaS in the context of eCommerce
eCommerce is one of the main driving forces for cloud computing With the growth of eCommerce, businesses need a scalable and flexible infrastructure to handle the increasing traffic and transactions. Cloud computing provides businesses with a cost-effective way to manage their infrastructure, scale their resources up or down as needed, and leverage a range of […]
How to Export Product Reviews from Magento 2 Database
Prerequisites Magento 2 EE, MySQL 8 and PHPMyAdmin, Docker (doing this in a production Environment is not recommended) Install PHPMyAdmin in Docker It can be tricky to install PHPMyAdmin in Docker vs a traditional LAMP stack as you need a basic understanding of Docker Network. See commands and comments below: Up to this point, you […]
7 Tips to Win Back Inactive Customers
So why do customers only buy once from us? A high percentage of one-off customers could indicate hidden issues within your business. To help you identify them, here are some reasons why customers don’t come back: By identifying the reasons why customers only purchase once from your business, you can take steps to address these […]
Use RFM Reports for Better Targeting and Improved LTV
Customer value optimization (CVO) is the process of maximizing the value that a customer brings to a business over the course of their relationship. In the context of eCommerce, this typically involves increasing the average order value (AOV) and the customer lifetime value (LTV). There are several commonly used methods to optimize customer value, including: […]
Use Cohort Analysis to Better Understand Your LTV
Customer Lifetime Value (LTV) is a metric that calculates the total amount of revenue a customer is expected to generate for a business over the course of their entire relationship. In eCommerce, LTV is a critical metric that helps businesses understand the long-term profitability of their customer base. Several factors can impact LTV in eCommerce. […]
Advantages Magento has Over Shopify September 2022
Magento development had a really strong run in Australia for over a decade. The bespoke nature allows merchants quickly turn business ideas into reality and the cost for M1 development were relatively affordable to even to smaller businesses. During this period Shopify being an off the shelf solution was pretty much the bottom feeder, taking […]
Magento 2 Architecture, Performance & Scalability
Magento 2 Topology and Framework Architecture From a topology point of view, Magento 2 eCommerce platform is built on layered software architecture with four tiers: client (browser cache) page cache application database In between each tier, multiple load balancer can be added to take full advantage of Magento 2’s high availability design. From a web […]