Search Engine Optimisation

SEO Services Sydney

eHarvest is a leading digital agency based in Sydney, Australia, that offers a range of SEO services to help businesses improve their online presence and drive more traffic to their websites. Our SEO experts specialise in technical SEO audit and fixes, as well as content marketing strategies that are designed to improve website performance and visibility in search engine results pages. At eHarvest, we understand that SEO is a complex and ever-evolving field, which is why we stay up-to-date with the latest industry trends and best practices to ensure that our clients are always ahead of the curve. Our SEO services are tailored to meet the unique needs of each business, and we work closely with our clients to understand their goals and objectives, so that we can deliver customised solutions that drive results. Whether you’re a small business looking to improve your local search rankings, or a larger enterprise seeking to expand your online reach, eHarvest has the expertise and experience to help you succeed. Contact us today to learn more about our SEO services and how we can help you achieve your digital marketing goals.

A list of SEO Services we provide

  1. Keyword research: Keyword research involves identifying the words and phrases that people are using to search for products or services related to your business. By targeting relevant keywords in your content and optimization efforts, you can improve your chances of appearing in search results for those queries.
  2. Analytics and tracking: Analytics and tracking involve monitoring your website traffic and performance to identify opportunities for improvement. By tracking key metrics such as traffic, engagement, and conversions, you can make data-driven decisions to improve your SEO strategy.
  3. eCommerce tracking: eCommerce tracking allows eCommerce events such as purchases and refunds, cart interaction, product views and performance, and revenue data to be recorded in GA4 for eCommerce reporting. eCommerce tracking in GA4 is an essential tool for any business that sells products or services online, as it provides valuable insights into customer behaviour and can help businesses optimise their ecommerce strategies to improve sales and profitability.
  4. On-page optimisation: On-page optimisation involves optimising individual pages on your website for specific keywords or topics. This includes optimizing page titles, headings, meta descriptions, and content to make it more relevant to search queries.
  5. Technical optimisation: Technical optimisation involves making changes to your website’s structure and code to make it more visible to search engines and easier to crawl and index. This includes optimising meta tags, URL structure, sitemaps, and other technical aspects of your website to improve your search engine rankings.
  6. User experience (UX): User experience involves optimising your website for your users’ needs, preferences, and behaviours. This includes factors such as page speed, mobile responsiveness, intuitive navigation, and overall usability. By creating a positive user experience, you can improve engagement, reduce bounce rates, and increase conversions.
  7. Link building: Link building is the process of acquiring high-quality backlinks to your website from other relevant and authoritative websites. This involves creating valuable content that other websites will want to link to, as well as outreach and relationship building to secure those links.
  8. Content marketing: Content marketing involves creating and promoting high-quality, informative, and engaging content that resonates with your target audience. This includes creating blog posts, infographics, videos, and other types of content that target relevant keywords and topics.
  9. Local SEO: Local SEO involves optimising your website and online presence for local search queries. This includes creating local business listings, optimising your Google My Business profile, and ensuring that your website content is relevant to local search queries.

SEO Tactics to watch out for in 2023

Pay attention to Videos

Video content has become increasingly popular in recent years, and it can be an incredibly effective way to attract quality visitors to your website.

Here are a few reasons why video should be considered as an SEO strategy:

  1. Video can improve your search engine rankings: Video content can help to improve your search engine rankings, particularly on YouTube, which is the second-largest search engine in the world after Google. By optimizing your videos for relevant keywords and topics, you can improve your chances of appearing in search results and attracting more traffic to your website.
  2. Video can increase engagement: Video content is highly engaging and can help to keep visitors on your website for longer. This can help to reduce your bounce rate and improve your overall user engagement metrics, which can in turn have a positive impact on your search engine rankings.
  3. Video can help to build your brand: Video content can be an effective way to build your brand and establish your authority in your industry. By creating high-quality, informative, and engaging videos that provide value to your audience, you can increase brand awareness and attract more loyal followers to your website.

Overall, video can be an incredibly effective component of an SEO strategy, particularly if you create high-quality, engaging content that resonates with your target audience. By incorporating video into your overall SEO strategy, you can improve your search engine rankings, increase engagement, and build your brand.

Leverage AI to make Content Consumption and Online Shopping personalised

As AI technology continues to evolve and become more accessible, businesses that leverage these tools to deliver personalised experiences to their customers are likely to see significant benefits in terms of increased engagement, loyalty, and conversions.

Here are a few ways that businesses can utilise AI tools to provide more personalised content as part of their SEO strategy:

  1. Use machine learning algorithms to personalize website content: By analyzing user behavior data, machine learning algorithms can be used to personalize website content in real-time based on each user’s preferences, interests, and past interactions. This can help to increase engagement and reduce bounce rates, which can in turn have a positive impact on your search engine rankings.
  2. Implement chatbots to provide personalized customer support: Chatbots can be used to provide personalized customer support and guidance to users on your website. By using natural language processing algorithms to understand user queries and provide relevant responses, chatbots can help to improve the user experience and increase customer satisfaction.
  3. Use AI-powered content creation tools: AI-powered content creation tools can be used to create personalized content at scale. By analyzing user data and preferences, these tools can generate content that is tailored to each user’s interests and needs. This can help to increase engagement and improve your search engine rankings by providing high-quality, relevant content that resonates with your target audience.
  4. Leverage predictive analytics to personalise marketing campaigns: Predictive analytics can be used to analyse user behavior data and predict future actions and preferences. This can be used to personalize marketing campaigns and deliver targeted messaging to each user based on their unique interests and needs. By tailoring your marketing campaigns to each user, you can increase engagement and drive more conversions.

Overall, there are many ways that businesses can utilise AI tools to provide more personalised content as part of their SEO strategy. By leveraging these tools effectively, businesses can improve engagement, reduce bounce rates, and drive more conversions, ultimately leading to increased success in the digital marketplace.

Got a question about SEO? Contact us for a Free website audit and SEO consultation.