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Brand & Marketing

An Introduction to Ad Server

An overview An ad server is a technology platform that manages and delivers online advertising to websites, mobile apps, and other digital channels. It’s a piece of software that allows advertisers and publishers to track, serve, and manage the display of advertisements. Ad serving involves a series of steps, including: The cost to set it […]

Categories
Brand & Marketing

What is Branding?

Let’s hear what people have to say about branding “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, Co-Founder of Intuit “Your brand is the single most important investment you can make in your business.” – Steve Forbes, Editor-in-Chief […]

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eCommerce

Understanding IaaS, PaaS and SaaS in the context of eCommerce

eCommerce is one of the main driving forces for cloud computing With the growth of eCommerce, businesses need a scalable and flexible infrastructure to handle the increasing traffic and transactions. Cloud computing provides businesses with a cost-effective way to manage their infrastructure, scale their resources up or down as needed, and leverage a range of […]