An Introduction to Ad Server
An overview An ad server is a technology platform that manages and delivers online advertising to websites, mobile apps, and other digital channels. It’s a piece of software that allows advertisers and publishers to track, serve, and manage the display of advertisements. Ad serving involves a series of steps, including: The cost to set it […]
What is Branding?
Let’s hear what people have to say about branding “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, Co-Founder of Intuit “Your brand is the single most important investment you can make in your business.” – Steve Forbes, Editor-in-Chief […]
Are You Misunderstanding Omnichannel vs. Multichannel Strategies?
Let’s look at the definition Multichannel Business A multichannel business refers to a company that uses multiple channels to reach its customers. These channels could include brick-and-mortar stores, online marketplaces, social media, mobile applications, and email campaigns. However, each of these channels typically operates independently and may not be fully integrated, which can create a […]
Should I Go Budget Friendly as a Premium Brand
Mercedes A Class, iPhone SE and Starbucks VIA all have something in common – reputable brands offering more affordable product lines to attract budget conscious customers. It seems big brands are paying more attention to the “lower end” market than ever before. Is there a catch? Can all premium brands achieve success by launching a […]
Business Photography is Essential for Local Businesses
Your Business Deserves a Professional Look As web developers, we’ve seen so many websites have to settle for either stock images or photos come out of smartphones. The impressive smartphones camera resolution nowadays has encouraged people to think that, when it comes to taking photos of their businesses, they can get away with DIY. As […]
eHarvest Branding Guide Line
Brands are human creations, therefore, bear characteristic of the creators, in other words, brand identifies such as logos and names should all be unique. When it comes to web design, branding guidelines are the fine print guards the brand identities and shapes the official look & feel of their online or offline presences. When starting […]