How to Avoid the Risk of Loosing SEO Ranking When Rebuilding Your Website

There are many reasons why businesses may decide to rebuild their websites. Some of the most common ones are:

Outdated design: An outdated website design can make your business look unprofessional and may not be optimised for modern devices and screen sizes. Rebuilding your website can help to give it a fresh, modern look and make it more user friendly.

Poor performance: If your website is slow to load, has broken links, or experiences other technical issues, it can negatively impact the user experience and lead to a high bounce rate. Rebuilding your website can help to improve its performance and ensure that it is running smoothly.

Mobile optimisation: With more people using mobile devices to access the internet, having a mobile friendly website is essential. Rebuilding your website can help to ensure that it is optimised for mobile devices and offers a seamless user experience across all devices.

SEO improvements: A website that is not optimised for search engines can make it difficult for potential customers to find your business online. Rebuilding your website can help to improve its search engine optimisation (SEO) by ensuring that it has relevant content, is structured properly, and uses relevant keywords.

Rebranding: If your business undergoes a rebranding, it may be necessary to rebuild your website to reflect the new brand identity. This can include changes to the website’s design, messaging, and overall user experience.

Changing business needs: As your business grows and evolves, your website needs may change. Rebuilding your website can help to ensure that it is aligned with your current business goals and reflects your latest offerings.

Overall, rebuilding a website can help businesses to stay competitive, improve user experience, and increase online visibility. It can be an important investment in your business’s online presence and can help to drive growth and success in the long run.

A website is a long term investment for businesses, and when done well, it can provide benefits for many years to come. However, when it comes to rebuilding a website, one common source of stress is the fear of losing current search rankings. To mitigate this risk, it is important to consider several SEO factors that can help ensure that your new site performs well in search engine rankings. Below are some important considerations to keep in mind:

  1. Plan your site architecture: Consider the site structure, including the number of pages, categories, and subcategories, and ensure that it is easy to navigate. Use clear and concise URLs for all pages and create a sitemap to help search engines crawl your site.
  2. Preserve your existing URL structure: If you have an existing website with URLs that are ranking well in search engine results pages (SERPs), try to preserve them as much as possible. If URLs have to be changed, use 301 redirects to redirect traffic from the old URLs to the new ones.
  3. Optimise content: Ensure that your content is optimised for search engines by using relevant keywords in titles, headings, meta descriptions, and body content. Keep in mind that content should be user friendly and engaging as well.
  4. Make your site mobile friendly: With more and more people using mobile devices to access the internet, having a mobile friendly site is essential. Google’s Mobile Friendly Test can help you determine if your site is mobile friendly.
  5. Set up Google Analytics: Ensure that you have Google Analytics set up on your site to track traffic, visitor behavior, and other metrics. This will help you make informed decisions about your site’s SEO strategy.
  6. Use structured data: Adding structured data to your site can help search engines understand the content on your site and display rich snippets in SERPs.
  7. Test your site’s speed: Site speed is an important ranking factor, so ensure that your site is fast loading. Use tools like Google PageSpeed Insights to identify areas where you can improve your site’s speed.
  8. Consider ccTLD: There are several advantages of using a country code top level domain (ccTLD) over a generic top level domain (gTLD) like .com, especially if your primary market is domestic. If you got it wrong in the first place, now is the perfect time to make it right. Read more on the advantages of ccTLD.

Overall, when rebuilding a website, you need to balance the need for a fresh design with the SEO considerations to ensure that your site is both visually appealing and optimised for search engines.

By Ethan

To many, a business is a lifetime commitment. It's easy to start one yet difficult to make it successful. Attitude, skills, experiences and dedication help hone the craft along the way, but it's often the great vision and resilience to remain focused wins the game. Read more about me here